|
|
Wordworx offers an extensive range of communication and training related services |
| |
Copywriting is much more than stringing words together – it is a creative process that involves inspirational brainstorming, generating mind-blowing ideas, creating the best suitable format to present the information and ultimately presenting a masterpiece where every word is a piece of art. At Wordworx, our writing skills are not limited to one genre. As long as we can keep writing, we are more than happy – whatever our clients request.
< Back |
|
|
Marketing is one of the most important aspects in which your business should invest, as it helps you build strong customer relationships via communication and business development. Below-the-line (BTL) copywriting refers to promotional long copy that serves the purpose of direct marketing, for texts such as brochures, pamphlets, longer advertisements or advertorials. We are experts at keeping readers’ attention with finely tuned writing and imaginative language.
< Back |
|
|
A corporate profile serves as a blueprint for your organisation, its technology, people, processes and clients. Moreover, it introduces your business, services and products to prospective clients and potential employees. Let us create or revamp your corporate profile – with our expertise we will help you get geared for growth.
< Back |
|
|
Do you have news to share? A media release is a great way to attract favourable media attention – whether you want to announce a new product or service, promote an event or share sales and financial data. With our media background, the Wordworx team write and distribute media releases that catch the eye and have lasting impact.
< Back |
|
Brochures are a handy marketing instrument. Whether you require an event programme or want to promote your products, brochures are a cost-effective tool. We will ensure that they are both visually and verbally appealing. We offer any type of brochure – from booklets and Z-folds to e-brochures.
< Back |
Newsletters and e-newsletters
|
The value of keeping your clients and staff informed must not be underestimated. With an external focus, it keeps clients and potential clients abreast of developments in your business. With an internal focus, it can increase employee satisfaction and, as a result, productivity. Wordworx offers a variety of newsletter packages, depending on your needs. We can interview people, source and collect information, do research, plan the layout and provide professional graphic design and printing services. And of course we provide copy that keeps your clients informed, excited and positive about your business.
< Back |
Marketing/branding consultation
|
You want clients to choose YOU. That is where your corporate identity, marketing or branding elements become crucial. As part of our marketing and/or branding consultations, Wordworx goes to great lengths to understand your potential clients’ needs, and how you can satisfy them. We then suggest marketing communication they can relate to. We will ensure that your brand clearly communicates your business’s message and motivates buyers.
< Back |
|
"Attention to detail" is a phrase that is often used quite casually, as if it is a quality possessed by everyone who is not totally absent-minded. To us, it means serious business. At Wordworx, attention to detail is not just a useful and valuable quality – it is non-negotiable. We apply the detail principle meticulously in all our editing and proofreading work.
|
Proofreading is all about checking the finer components of a piece of copy. With regards to language use, this refers to correct spelling, grammar and punctuation. In the case of formatting, it refers to ensuring that the capitalisation, spacing, font size, numbering and the like are correct and applied consistently throughout the document. Although there are tools available for spelling and grammar checking, you must keep in mind that these don't take context into account and are in no way foolproof. There is always need for a sharp eye and an intelligent (human) mind.
|
Editing deals with checking larger and more abstract issues than proofreading, such as style, clarity as well as sentence and paragraph structure. It also involves looking into the meaning of a text and investigating any vague statements, contradictions and factual mistakes.
< Back |
|
Effective communication is crucial. Whatever your objective, a communication strategy helps you to plan, understand and achieve your goals. Let Wordworx create an effective communication strategy that will help your business excel. Remember, if you fail to plan, you plan to fail!
< Back |
|
Translation is about much more than language – it is a science. It involves crawling under the skin of a text, understanding the true meaning, context and core, but also grasping the more subtle characteristics, such as tone, style and emotion. It then involves expressing this exact sentiment in the target language, as if it first came to life in the target language. We specialise in translations between Afrikaans and English in both directions, and have also translated from Dutch into English and Afrikaans.
< Back |
Idea generation / content creation
|
Idea generation is an essential part of the design process, whether you are a programmer, teacher or product manufacturer! Especially when it is a one-person task, inspiration doesn’t always come easily. This is increasingly difficult if you cater to an oversaturated market. At Wordworx, we love putting our heads together and coming up with creative ideas! If you are struggling to generate, develop and communicate new ideas, we can help.
|
Ideas are one thing, putting them together is another. Writing good content is often easier said than done – it requires original ideas and impeccable writing skills. We can write content for just about any medium – from flyers, reports and magazines to websites.
< Back |
|
Speech writing entails a lot more than finding a few inspirational quotes and a funny story or two. You need a winning speech that audiences respond to positively and, more importantly, remember. At Wordworx, we are masters of using words in such a way that they reach people. If you want to say your say in the most effective way – don’t sit behind your desk for hours on end trying to write an eloquent speech – let the experts handle it.
< Back |
|
If the world today were a marriage between fast-growing technology and more traditional forms of communication, technology would definitely be wearing the breeches. For this reason, search engine optimised copy is becoming increasingly important and competitive. SEO copywriting involves writing copy for websites in such a way that the content is more easily picked up by search engines, thereby increasing traffic to your website. It doesn’t help you have a beautifully worded website, and no-one can find you! We develop efficient, professional and exciting SEO website copy that promotes your USP. If you want to create a new website from scratch, we can help as well! We work in close collaboration with web development specialists to create effective and attractive websites that suit your needs.
< Back |
|
Do you use blogs to keep your clients or staff informed? Blogging is a handy tool for commenting on things, describing events and experiences, delivering news or simply relaying your thoughts. Typically, blogs combine text, images and links to other blogs or web pages. Most blogs, however, are primarily textual – and that is where we come in! We are experts at keeping writing fresh, and can write and maintain blogs for you – updating them as often as you require.
< Back |
Developing training material
|
Education is the key to self-development, productivity, efficiency and, in general, simply creating a better future. That is exactly why we are so passionate about developing training material that teaches people new skills and brings them to new insights, ultimately helping them to collect empowering resources. These include courses, manuals and PowerPoint presentations.
< Back |
|
Apart from developing training material, Wordworx is geared to present training courses, being familiar with training methods and styles. We specialise in training focused on human development, in areas such as HIV/Aids, communication, leadership, team-building, entrepreneurship, assertiveness, motivation, public speaking, consumer behaviour, as well as training principles and methods.
< Back |
|
Instead of buying a manual on how to write a manual, let us take the reins. With our writing skills, we write reader-friendly, well-worded manuals, whether for online tools, in printed format or for courses. Rest assured that your staff or clients will want to Read The Manual!
< Back |
|
PowerPoint has taken the world of presentations by storm. Not only is it a visually exciting way to help you convey your message, but it also saves you time! Visual aids are an important part of presentations – they help your audience focus on and remember what you’re saying. At Wordworx we love being creative. Let us create an aesthetically pleasing and well-worded PowerPoint presentation for you.
< Back |
|
Facilitation involves designing and running a successful interaction – whether it’s a training course, a workshop or a meeting. This can be a gruelling task and if you participate, you will rather want to spend your time and energy on what is said than on the organisational aspects. We go to great lengths to understand the purpose and outcome of the interaction, which enables us to understand our clients’ specific group dynamics. We assist groups in decision-making, problem-solving, or simply exchanging ideas and information. We take care of all the practical arrangements – we research the goals beforehand, consider the location and room layout, create a safe environment, send out invitations, set up and monitor the agenda, manage the group process and write a post-event report. Moreover, we encourage participation, help participants to understand different points of view and teach new thinking skills.
< Back |
|
At Wordworx, we consider visual communication just as important as words themselves. Therefore, we work in close collaboration with top graphic design firms to make sure you receive a quality product. Whether you require a brochure, publication or a website, you can expect silver-tongued copy and striking design.
< Back |
|
Communication and organisation go hand in hand. That is why we do it best! Whether you are planning a rock concert or a small conference, Wordworx can help! We can take care of everything from planning (budgeting, establishing dates, selecting and reserving venues, acquiring permits and coordinating transport and parking) to developing a theme, organising speakers, arranging décor, event support, catering, security and clean-up.
< Back |
|
PR involves maintaining organisations’ public image. In short, you want your business to send a positive message to the public. We therefore take care of your general communication functions, crisis management, mediation and publicity as well as your industry, customer, employee and media relations.
< Back |
|
